Kriby Herborne Beer Commercial Deux

I wrote earlier last week about the "shockwaves" ripping through Mormon Utah due to one of their poster children being in a beer (devil juice) commercial. Having worked briefly with Kirby Heyborne and his gang, I trolled some Utah blogs to find out what people thought. I found that not only did people have strong opinions about it, but some of them had their entire lives shaken up. Debates have fired up Utah-wide about whether it was OK for Kirby to sin in order to feed his family. In the Mormon church, even the "appearance of evil" is considered a sin.

But, it turns out it's all OK. The great creator of the universe communicated with Kirby and told him it was OK to pimp the juice.

Kirby told The Daily Universe: "People may be upset that Heavenly Father sent a beer commercial my way," Heyborne said. "But we [my wife and I] were so thankful. We know that Heavenly Father is taking care of us."

Heyborne said he can talk to Heavenly Father with a clean conscience and that's all that matters.

"I'm a father and a husband, and I'm worthy to take my wife to the temple," he said. "I do my home teaching faithfully, and fulfill my calling with vigor. I have a firm testimony, and I love this church."

Can we give this guy some props? I mean, what a brilliant business move. With sales of his Mormon-centric products at risk, he pulls the classic "God told me so" shtick. Perfect.

In a totally un-related story, the Salt Lake Tribune had this headline this morning:

Swindler Played Faith Card in His Sales Pitch.