But, it turns out it's all OK. The great creator of the universe communicated with Kirby and told him it was OK to pimp the juice.
Kirby told The Daily Universe: "People may be upset that Heavenly Father sent a beer commercial my way," Heyborne said. "But we [my wife and I] were so thankful. We know that Heavenly Father is taking care of us."
Heyborne said he can talk to Heavenly Father with a clean conscience and that's all that matters.
"I'm a father and a husband, and I'm worthy to take my wife to the temple," he said. "I do my home teaching faithfully, and fulfill my calling with vigor. I have a firm testimony, and I love this church."Can we give this guy some props? I mean, what a brilliant business move. With sales of his Mormon-centric products at risk, he pulls the classic "God told me so" shtick. Perfect.
In a totally un-related story, the Salt Lake Tribune had this headline this morning:
Swindler Played Faith Card in His Sales Pitch.