Thursday, February 01, 2007

Press Release

Today was a big day in Obesity news. Bush came out and laid out some sort of plan. We decided that this would be an opportune time to send out a press release. The reaction has been overwhelming so far.

I just thought you guys might like to read it and please, feel free to pass it along.
PRESS RELEASE
FOR IMMEDIATE RELEASE
CONTACT: Bryan Young (801) 427-3638

‘DIVIDED STATE’ DIRECTOR UNVEILS PRODUCTION OF OBESITY DOCUMENTARY, RESPONDS TO BUSH’S ANTI-OBESITY CONFERENCE

Salt Lake City, Utah – ShineBox Media Productions announced this week the production of a new documentary to be directed by acclaimed filmmaker Steven Greenstreet. The yet-to-be-titled documentary will provide an overview of the politics, social effects and problems associated with the rising global epidemic of obesity.
In 2005, Greenstreet directed the award-winning documentary “This Divided State” which chronicled the furor over Utah Valley State College’s decision to bring Michael Moore to speak on campus in the days before the divisive 2004 presidential election. Greenstreet will direct the documentary and share producing duties with Bryan Young, a key crewmember of the production team for “This Divided State.”
“The issue of obesity is absolutely staggering,” said Young, producer of the forthcoming film, “When you think of the sheer numbers of it, more than 65% of all Americans are overweight or obese, and being overweight or obese causes problems that decrease our length and quality of life significantly. And we’re finding that there are more causes to the problem than simply the notion that Americans are eating more and exercising less.”
“Unfortunately,” said Greenstreet, “the message coming out of the White House today is that exercising alone is going to fix the problem and when you look at the attendees of the President’s health conference this morning, it’s no wonder that ‘exercise more’ is the message. Representatives from fast food companies and the soft drink industry were on hand to discuss the problem and of course they aren’t going to implicate their own products.”
“It’s important to note that there were no representatives from any credible medical associations on the list of those attending the President’s conference on obesity. It seems to me that one would want to consult the leaders in the field of obesity when discussing private sector strategies to deal with it,” Young added.
According to the National Institute of Diabetes and Digestive and Kidney Diseases, obesity and its related illnesses are estimated to kill over 100,000 Americans a year and cost taxpayers $117 billion in 2002 alone.
The film is currently in the filming stages and is planned for a release in 2007. For more information about the project and links to more obesity information, please visit www.shineboxmp.com.

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Pass it along, link to it, do whatever you feel would be most awesome.

2 comments:

Stenar said...

Since you guys have been researching this obesity documentary for a while now, you may already have read about this, but...

I read a very interesting article a couple of years ago correlating the rate of obesity increase in America with the year High Fructose Corn Syrup (HFCS) was first added to consumer food products (some time in the 1970s), with an increasing number of products offering HFCS each year.

Apparently, the rate of increase in obesity coincides fairly closely to the rate of new products being introduced with HFCS or having the sugar in them replaced with HFCS.

The article also talked about the body's inability to digest HFCS properly, resulting in it being stored in the body as fat.

Have you guys read about this already??

Bryan said...

indeed, we've already even talked to a few experts in that field. It's compelling evidence, but a lot of scientists aren't sure it's related.